The reading, pointed exactly where you need it.
Sometimes one question carries real weight: a single account, a market to enter, a deal you cannot afford to misread. Custom Research is a dedicated study built around that question alone. Bespoke, senior-led, and priced to the engagement.
When to use it
For the decisions important enough to justify a dedicated effort, where being the best-informed party is worth paying for.
The full map inside a single target worth winning: who decides, who influences, and the way in.
Whether a segment is worth entering, where the opportunity concentrates, and who the first conversations should be with.
Deep background before a pitch, a renewal, or a deal where being the best-informed in the room decides it.
Not a product. A dedicated study.
The monthly briefing covers the whole of your market, month after month. Custom Research is narrower and deeper: the full weight of the engine, and a senior read, brought to bear on a single question.
No account manager and no brief lost in translation. You define the question directly with whoever will do the reading.
The same research engine behind the monthly briefing, turned entirely on your single problem and taken as deep as it needs to go.
We take on only a few bespoke engagements at once, so each has the attention it needs. It is a study, not a queue.
We scope it with you.
One conversation to pin down exactly what you need to know and what a decisive answer looks like, directly with the person who will do the work.
We do the reading.
The engine and judgement behind the monthly briefing, pointed at your question alone and taken as deep as it needs to go.
You get a dossier built for it.
Findings, named people, and a recommended way in, assembled and read for your decision. Considered, and never a data dump.
Most firms never need this.
The monthly briefing covers the ongoing work at £750 a month. Custom Research is the exception, for the single question that justifies a study of its own.
The ongoing default. Most firms start here and stay.
The briefing, run for you, delivered as booked meetings.
A dedicated study of one question, scoped individually.
per engagement, priced individually
A dedicated study of a single question, scoped and priced to the engagement. It sits well above the recurring tiers because the whole of the engine and a senior read are pointed at one problem.